Design that ships
Every interface here was drawn and then coded by the same hands. No spec, no translation loss.
NewUpsyde Yard is live
One studio.
Six platforms, built and run in-house.
Luke AI designs, ships and operates its own products — from first sketch to the servers they run on. Every case study here is first-hand.
- Upsyde Yard
- UX Design Journal
- Before Day Zero
- Dating MOU
- Wire Watch News
Platforms
Nine products, one estate.
Each one is designed, built and operated here. Open a case study for the problem, the approach and what is live today.
upsydeyard.comLive
Upsyde Yard
Book vetted outdoor work at a price fixed before anyone shows up.
uxdesignjournal.comLive
UX Design Journal
Long-form writing on design practice, published from the studio.
beforedayzero.comLive
Before Day Zero
Household preparedness measured in days of supply, paired with the modelled odds you'll need them.
datingmou.comLive
Dating MOU
After you match and talk, you both answer the same 14 questions, separately, and see where you actually stand before the first date.
wirewatchnews.comLive
Wire Watch News
Call what happens next on the real news, then find out who read it right
cmo.lukeaistudio.comInternal
LukeAI-CMO
Internal marketing operations for every platform in the estate.
cottonmouthpress.comInternal
Cottonmouth Press
Write a slogan, set it in a house style, and take a print pack to any printer.
lukeux.comInternal
Luke UX
A desktop UX design copilot, AI-augmented end to end.
fittrly.comInternal
Fittrly
[TAGLINE — from the Fittrly brand guide]
- 6
- Platforms designed, built and operated
- 1
- Studio behind all of them
- 2026
- Studio founded
- 0
- Handoffs between design and engineering
Studio
Design, engineering and operations under one roof — on purpose.
Owned stack
From domain to deploy, the estate runs on infrastructure the studio controls — including analytics.
Operated, not launched
Platforms stay in service. Case studies describe what is live today, not what was demoed once.
creator photo · object-position 50% 20%
About
Frank Robinson III
Frank designs and builds every platform in the Luke AI estate. He leads UX at DC BLOX by day and runs the studio as a working lab for products he wanted to exist.
The studio was founded in 2026. Reach him at hello@lukeaistudio.com.
Named after Luke
The studio carries his son’s name — a reminder of who the work is for.
Journal
Recent writing
Contact
Have a product that should exist? Let’s talk.
One email. No forms, no calendar links.